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单词 marginal revenue
释义
marginal revenue

Economics
  • The increase in total revenue when the quantity sold increases by a small amount, measured per unit of the increase in sales. If the seller is a price-taker, marginal revenue is equal to price. Where the seller faces a downward-sloping demand curve, where p is price and y is quantity sold, and the elasticity of demand is defined as εd = − (p/y)(dy/dp), marginal revenue is

    MR=dRdy=ydpdy+p=p[11εd].

    Positive marginal revenue thus requires that εd > 1.


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