A state supposedly more real—more sensation-packed—than reality, which can seem flat and dull. A hyperreal procedure would not use observations taken from real things; rather, it would use photographic representations to construct a world. Baudrillard shows that immaterial representations of reality begin to blur with material reality especially in highly commodified societies that depend heavily on advertising and image manipulation, such as the USA. These images, simulations, and signifiers he calls hyperreality. D. DeLyser, ed. (2010), p. 233 is excellent on this.