Mansvelt (2008) PHG 32, 1 identifies the themes that draw attention to shaping of consumption in place: consumption as an arena in which governance, regulation, and citizenship are produced; relationships between consumption and forms of urban space; and the way in which practice is embedded in social and spatial contexts which extend beyond the act of purchase. For example, in India, alcohol is prohibited in Gujarat, Manipur, Mizoram, Nagaland, and Lakshadweep, so the spatial pattern of alcohol use varies over India; see Subramanian et al. (2005) Bull. WHO 83, 11, who also find variations by economic status and caste. McNeill (2008) PHG 32, 3 argues that the hotel as hybrid of public and private space breaks down the artificial analytical distinction between ‘public’ (the high street, the mall, the department store) and ‘private’ consumption spaces (the home, the garden). ‘To see private urban malls as iconic of contemporary retailing is to simplify the complexity of consumption spaces and practices’ (Crewe (2000) TIBG 24, 2).