whose work in semiotics made him one of the founding fathers of the more general applications of structuralism, although his own journey took him from Marxism and existentialism, through structuralism to post-structuralism. He pioneered the study of the meanings behind symbols of mass-culture, media, advertising and fashion. His writings include Mythologies (1957–72, trs. under the same title, 1972), and Critique et vérité (1966, trs. as Criticism and Truth, 1987).