A feature on a Web page used for advertising. Typically, banners span the full page, are about one inch high, and contain graphics and links to other sites. They are a common advertising feature.
Internet
A graphical element on a Web page which has a greater length than width. Banners often span the whole of a page, and normally have a hyperlink embedded in them. The main use of banners is in implementing banner adverts where the embedded hyperlink is to the company Web site which is referred to in the advert.