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单词 prospect theory
释义
prospect theory

Economics
  • A theory of choice in the presence of risk. Prospect theory embodies the empirical observations that individuals place excessive weight on outcomes that occur with low probability and place greater emphasis on small losses than on small gains. The pay-off function in prospect theory is convex for losses and concave for gains, where losses and gains are measured relative to a reference point. Prospect theory is an alternative to expected utility theory.


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