This describes, defines, interprets, and explains the relationships between climate conditions and countless weather-sensitive activities. For example, in business, applied climatology embraces interactions with marketing, sales, customer services, research support, and the delivery arm for climatological data and information. See the journal Theoretical and Applied Climatology; see also McKendry (2002) PPG 26, 3, 462 for a review, and Souch and Grimmond (2006) PPG 30, 2, 270, on applied climatology: urban climate.