In ethics, the view that the personal situation of agents, together with their personal desires and projects, gives rise to genuine moral restrictions and goals. The view opposes the impartial, impersonal, or public aspect of traditional moral thinking, including utilitarianism, which seeks to minimize the agent’s perspective in favour of that of a general point of view, an ideal observer, or an objective sum of all affected utilities. See also agent‐neutral/agent‐relative, Stoicism, universalizability.