A way of organizing our everyday experience. Sofie Hansen (2011) explains that, for example, we need the frame of play-fighting in order to know not to punch someone really hard. Schmueli (2008) Geoforum 39, 2048 describes framing as a ‘cognitive process whereby individuals and groups filter their perceptions, interpretations, and understandings of complex situations in ways consistent with their own socio-political, economic, and cultural world views and experiences’.