| 单词 | FUD (Fear, Uncertainty, and Doubt) factor |
| 释义 | FUD (Fear, Uncertainty, and Doubt) factor A marketing strategy used by a dominant company to confuse and freeze the competition by either maintaining secrecy with respect to future product or service plans or by changing them frequently and, thereby, creating concerns that competitors’ products might not be compatible with those of the dominant vendor.The term was coined by Gene Amdahl after he left IBM 74570c06.qxd 9/11/07 12:21 PM Page 199 |
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