The promotion of a city, which aims to attract certain activities. City marketing starts with a thorough analysis of the city’s current situation through extensive research on the city’s assets, opportunities, and audiences. ‘The second step is identifying and choosing a certain vision for the city and the goals that could be achieved with the cooperation and agreement of as broad a range of stakeholders as possible. Then comes the phase of planning specific projects that will collectively achieve the goals set and allocating clear roles for the participating bodies. This is followed by the phase of active implementation of city marketing measures that can be spatial/functional, financial, organizational, and promotional. The process ends with monitoring and regularly evaluating the results of all activities’ (Kavaratzis (2007) Geog. Compass 1, 3, 695).