In the early 2000s, many scholars of human geography looked to ‘rematerialize’ the discipline, that is to say, to ground their studies in material culture, or to be concerned with socially significant differences of gender, class, race, sexuality, or (dis)ability; to ground them in ‘reality’ (Jackson (2000) Soc. & Cult. Geog. 1, 9). However, Anderson and Tolia-Kelly (2004) Geoforum 35, 669 observe that ‘social and cultural geography is increasingly marked by a profusion of new materialisms that afford very different styles of “materialist” theoretical-empirical work’. Try Anderson and Wylie (2009) Env. & Plan. A 41, 318.