Associations of food producers, distributors, and retailers committed to quality, fair trade, and ecology, to which Jarosz (2008) J. Rural Studies 24, 231 adds ‘the spatial proximity between farmers and consumers, the existence of retail venues such as farmers markets, community-supported agriculture (CSA), and a commitment to sustainable food production and consumption’. See Morris and Kirwan (2011) J. Rural Studies 27, 322 on ecological embeddedness and alternative food networks.