Trademark The dominant Internet search engine, operated by Google, Inc. Created by Larry Page and Sergey Brin in 1996–98, its success was based in its algorithms’ ability to return search results that were reliably relevant to users’ needs—a considerable advance over other search engines at that time. In 2007 over 50% of all web searches were performed on Google, and the verb ‘to Google’, meaning ‘to perform a web search’, has entered the English language. The commercial success of the search engine allowed Google, Inc., to diversify into other software areas and has made it a major force in the global computer industry.