The grounding of geographical analysis in the concrete world of actual physical (Jackson (2004) TIBG 29, 2); ‘the way that the “material” and the “social” intertwine and interact material in all manner of promiscuous combinations’ (Bakker and Bridge (2006) PHG 30, 1). B. Olsen, M. Shanks, and T. Webmoor have witnessed in the last decade or so something of a rematerialization. However, Kearnes (2003) Soc. Cult. Geog. 4, 2 takes issue with the rematerialists, particularly with Jackson’s assumption that matter is a universally undifferentiated conditionality. He argues, instead, that social and cultural geography must account for the ‘wayward expressiveness of matter’.