A wrong assumption about an individual based on aggregate data for a group; the presence of a relationship between two variables at an aggregated level that is due simply to aggregation, rather than to any real association (Openshaw (1984) Env. & Plan. A 16). See Dark and Bram (2007) PPG 31, 5 on the modifiable areal unit problem and the ecological fallacy; see G. King (1997) on a solution.