“营销审计”的概念、定义、翻译、参考文献-科学参考

单词	营销审计
释义	营销审计 Encyclopedia 管理学市场营销战略释 Marketing Audit营销审计通过对一个企业或业务单位的市场营销环境、目标、战略、方法、程序和业务等做出综合的、系统的、独立的和定期的核查，以便确定企业面临的问题困难所在和各种机会，提出正确的短期或长期行动方案，保证营销计划的实施或不合理的营销计划得到修正，从而改善市场营销管理绩效。
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科学参考收录了854744条科技类词条，基本涵盖了常见科技类参考文献及英语词汇的翻译，是科学学习和研究的有利工具。