The attitudes, values, beliefs, modes of perception, and habits of thought and activity in the working environment. Cowen (2005) Antipode 37, 4 documents changing cultures of work in Canada, associated with the shift towards higher education: increasing mobility and individualism in career choices. Faulconbridge (2008) J. Econ. Geog. 8, 4 shows how managers in TNCs act as cultural entrepreneurs, driving change in institutionalized cultures of work through strategies that alter the cognitive frames of workers. See Jarvis (2003) Area 34, 4.