Pleasantness; those aspects of an area such as housing, space, and recreational and leisure activities which make it attractive to live in. Amenity migration is the purchase of first or second homes in rural areas prized for their aesthetic and/or recreational values (McCarthy (2008) PHG 32, 1). It has been aided by rising incomes, the easing of limits on foreign property ownership in many countries, developments in transport and communications technologies, and increasing exposure to images of prized rural landscapes. ‘Amenity migration and much associated tourism is driven at least in part by temporarily deterritorialized and significantly globalized visions of the rural’ (P. Cloke et al. 2006).