This involves the collection, coding, and categorization of qualitative data: ‘transcribed text from interviews, focus groups, and researchers’ notes, photographs, and other images. The purpose of grounded theory is to build theories from data about the social world such that theories are “grounded” in people’s everyday experiences and actions’. Knigge and Cope (2005) Env. & Plan. A, 38 (11), 2021 take you through the process step by step. Hypotheses, models, or theories emerge gradually, through observation, data collection, and systematic reflection.