The process whereby a Web site advertises itself to attract visitors. There are a number of ways of doing this. Including registering the site with a number of search engines, submitting the site to Web sites that are devoted to showcasing well-designed and informative sites, announcing a site in one of a number of specialized newsgroups known as announcement sites, contacting the owners of other similar sites in order to see whether they will carry out link swapping with you or make your Web site part of a Web ring, and notifying paper-based periodicals that cover the area with which your Web site is concerned.