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以全球化的互联网络为基础,运用各种信息技术对传统农产品生产加工贸易活动进行数字化改造,实现农产品生产、销售、加工、流通等过程的电子化交易平台。其研究对象主要包括农产品生产管理、网络营销、电子支付、物流管理以及客户沟通等。
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