“Direct Response Marketing/ Direct Marketing”的概念、定义、翻译、参考文献-科学参考

单词	Direct Response Marketing/ Direct Marketing
释义	Direct Response Marketing/ Direct Marketing Encyclopedia 管理学电子商务营销释 Direct Response Marketing/ Direct Marketing直复营销利用已获取的潜在用户信息，直接向潜在用户发送广告信息的一种营销方式。如直投广告、电子邮件营销、电话营销、短信营销等。又称直接响应营销、直接营销、直效营销等。
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