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Differentiation Strategy
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Differentiation Strategy
Encyclopedia
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基本战略
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Differentiation Strategy
差异化战略
企业向顾客提供的产品或服务在行业范围内独具特色,这种特色可以给产品或服务带来额外的溢价。又称差别化战略。如果一个企业的产品或服务的溢出价格超过因其独特性所增加的成本,那么企业将获得竞争优势。
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