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魔弹论
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魔弹论
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传播效果理论
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magic bullet theory
魔弹论
一种笼统认定大众传播媒介具有强大效果(受众毫无抵抗力地全面接受媒介的信息及其影响)的认识理论。又称子弹论(bullet theory)、皮下注射论(hypodermic-needle theory)、刺激-反应论(stimulus-response theory)。
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