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creative marketing
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creative marketing
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创意营销
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creative marketing
创意营销
在传统的或者互联网的市场环境里,组织或个人创造性地运用现代技术手段和方法,为消费者创造或提供其需要的且令其满意的产品或服务的价值,并创建独特的商业模式和设计新颖的营销方法传递和传播这些价值,以激发消费者给予关注、搜索、体验的行为,以及购买和分享价值的行动,使企业从中获得持久和稳定的利益和回报。
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