“cost per rating point”的概念、定义、翻译、参考文献-科学参考

单词	cost per rating point
释义	cost per rating point Encyclopedia 理学传播效能释 cost per rating point视听点成本在广告媒介计划或传播活动中，每得到一个电视收视率百分点或广播收听率百分点所需要花费的成本。又称点成本、每毛评点成本。
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