“Corporate Identity System Design”的概念、定义、翻译、参考文献-科学参考

单词	Corporate Identity System Design
释义	Corporate Identity System Design Encyclopedia 艺术学品牌形象设计释 Corporate Identity System Design企业形象识别系统设计企业有意识、有规划地整合自身的经营理念、经营行为，通过标准化、统一化、整体化视觉形象设计，向社会公众展示和传播独特的企业文化与信息，以形成一致的企业形象认知，使公众对企业产生认同感，从而达到塑造良好的企业印象，提高企业知名度和竞争力的设计策略和设计系统。又译企业形象系统设计、企业形象设计。简称CIS设计、CI设计。
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