“莱尔宾格的五大设计”的概念、定义、翻译、参考文献-科学参考

单词	莱尔宾格的五大设计
释义	莱尔宾格的五大设计 Encyclopedia 文学说服技巧释 Lerbinger's five designs莱尔宾格的五大设计关于说服性技巧的传播理论。包括刺激反应设计（牙膏、选举广告）、动机设计（人的需求）、认知设计（报纸社论、事实胜于雄辩）、社会设计（人是社会的动物、乐队花车法）、人格设计（心理治疗幽默、低度恐惧诉求、防卫者自我透视、价值表现）。
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科学参考收录了854744条科技类词条，基本涵盖了常见科技类参考文献及英语词汇的翻译，是科学学习和研究的有利工具。