“consumer behavior analysis”的概念、定义、翻译、参考文献-科学参考

单词	consumer behavior analysis
释义	consumer behavior analysis Encyclopedia 管理学经济情报研究释 consumer behavior analysis消费者行为分析对消费者从购买到消耗消费品的全过程中的心理活动和举止行为进行分析，包括需求动机的形成、购前准备、购买决策、购买行为以及对消费对象（商品和劳务）占有和使用的消费效果等一系列行为过程。
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