管理学 数据科学 释 computational advertising 计算广告学 计算技术与广告营销融合的交叉型学科。 理学 在线广告 释 computational advertising 计算广告 研究如何利用计算技术求解广告活动中各类问题的新兴学科。它以追求广告投放的综合收益最大化为目标，重点解决用户与广告匹配的相关性和广告的竞价模型问题。
计算机应用 基于网络的信息服务 释文 computational advertising 计算广告学
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