管理学 电子商务营销 释 Viral Marketing 病毒营销 并非真的以传播病毒的方式开展营销，而是通过用户的口碑宣传网络，信息像病毒一样传播和扩散，利用快速复制的方式传向数以千计、数以百万计的受众。全称为“病毒性营销”。例如，微博中的用户自愿转发、微信的朋友圈及群分享等就是病毒性营销模式的体现，在SNS（社会性网络服务）普及之前，电子邮件、网上聊天工具等都是常用的病毒性营销传播工具。
计算机应用 基于网络的信息服务 释文 viral marketing 病毒营销
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