“理性诉求广告”的概念、定义、翻译、参考文献-科学参考

单词	理性诉求广告
释义	理性诉求广告 Encyclopedia 文学广告类型释 rational appeal advertisement理性诉求广告采取理性的说服方法，通过向消费者介绍或展示产品的质量、性能以及产品能带给消费者的好处，让消费者用理智权衡利弊、做出判断并采取购买行动的广告。
随便看	projective transformation group projective unitary group projective variety projective vector projective zero projectivity projectivity condition projectivization projectized organization project legal person responsibility system project legal person system Project Lesson Learned Report Project Life Cycle Cost Project Life-Cycle Management project life cycle management project life-cycle management Project Macro Environment Evaluation and Review project management project management association project management body of knowledge Project Management by Objective projectmanagementcertifications Project Management Competency Standards project management environment Project Management Information System

科学参考收录了854744条科技类词条，基本涵盖了常见科技类参考文献及英语词汇的翻译，是科学学习和研究的有利工具。