“理性诉求广告”的概念、定义、翻译、参考文献-科学参考

单词	理性诉求广告
释义	理性诉求广告 Encyclopedia 文学广告类型释 rational appeal advertisement理性诉求广告采取理性的说服方法，通过向消费者介绍或展示产品的质量、性能以及产品能带给消费者的好处，让消费者用理智权衡利弊、做出判断并采取购买行动的广告。
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