“competitive situation analysis”的概念、定义、翻译、参考文献-科学参考

单词	competitive situation analysis
释义	competitive situation analysis Encyclopedia 管理学竞争情报方法释 competitive situation analysis竞争态势分析在对目标对象组织内部的优势、劣势、外部环境面临的机会和威胁进行系统分析的基础上，形成目标对象组织竞争战略的分析过程。又称SWOT分析。
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