“competitive-parity method”的概念、定义、翻译、参考文献-科学参考

单词	competitive-parity method
释义	competitive-parity method Encyclopedia 管理学内容营销释 competitive-parity method竞争对等法为保证企业的媒体占有率不低于竞争者，根据竞争者的营销传播预算金额确定企业自身营销推广支出的方法。
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