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competitive advantage
释义
competitive advantage
Encyclopedia
管理学
竞争情报理论
释
competitive advantage
竞争优势
在一定的时间范围内,企业通过整合各方面的资源(包括企业所在行业资源以及企业所拥有的资源)以及自身能力等,在一定的市场环境下,在与外部竞争环境的交互作用中,比竞争对手更能持续满足消费者需求的能力。
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