“communication process model”的概念、定义、翻译、参考文献-科学参考

单词	communication process model
释义	communication process model Encyclopedia 管理学促销管理释 communication process model传播过程模型信息发送方（可以是个人或群体）借助语言、文字、动作及表情等载体（也称媒介），将知识、思想、情感等信息送达信息接收方（可以是个人或群体）的过程模型。经常用在市场营销，特别是促销活动中。
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