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延迟策略
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延迟策略
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延迟策略
释
delay strategy
延迟策略
“延迟”概念最初是由奥尔德森(Alderson)于1950年在《营销效率和延迟原理》一文中提出的,他将延迟定义为一种营销战略,即将形式和特征的变化尽可能向后推迟。
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