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新产品开发过程中的一个步骤,是对新产品商业化的种种决策是否符合实际情况的测试。又称新产品试验。并非所有公司都采用市场测试,采取与否及采取程度如何一方面取决于投资成本和风险,另一方面取决于时间压力和研究成本。
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