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市场渗透定价
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市场渗透定价
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market penetration pricing
市场渗透定价
以一个较低的产品价格打入市场,目的是在短期内加速市场成长,牺牲高毛利以期获得较高的销售量及市场占有率,进而产生显著的成本经济效益,使成本和价格得以不断降低的定价方法。
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