请输入您要查询的字词:
单词
市场定位
释义
市场定位
Encyclopedia
管理学
市场营销战略
释
market positioning
市场定位
根据竞争者现有产品或品牌在细分市场上所处的位置和顾客对产品某些属性的重视程度,塑造出本企业产品或品牌塑造与众不同、印象鲜明的形象,并将这种形象准确、生动地传递给目标顾客群,使得该产品在细分市场上占有强有力的竞争位置。也称作竞争性定位。1972年由美国营销专家A.里斯(A.Ries)和J.特劳特(J.Trout)提出。
随便看
The Art of Museum Exhibitions:How Story and Imagination Create Aesthetic Experiences
The Art of Pingtan
the art of weak application
the arts and crafts of Qing dynasties
The arts must serve the people and serve socialism.
the arts of forgery
The Asahi Gramophone Co., Ltd.
The Ascent of F6
the Asean-Australia-New Zealand free trade agreement
The Ashes
The Asian Association for Lexicography
The Asian Society of International Law
The Asia-pacific Traditional Medicine
The Asiatic Society
The Assassin
the assassination of Song Jiaoren
The Asscociated Press Statement of News Values and Principles
The Assemble of Acupuncture and Moxibustion
The Assembly
The Assessment Methods Of Physical Education In Primary And Middle Schools
The Assistant
The Associated Press
the Association European Members of Cody and Organizations Publics of Security and Defence
The Association for Preservation Technology International
The Association for Researching and Applying Metaphor
科学参考收录了854744条科技类词条,基本涵盖了常见科技类参考文献及英语词汇的翻译,是科学学习和研究的有利工具。
Copyright © 2000-2023 Sciref.net All Rights Reserved
京ICP备2021023879号
更新时间:2026/1/19 17:15:22