“市场定位”的概念、定义、翻译、参考文献-科学参考

单词	市场定位
释义	市场定位 Encyclopedia 管理学市场营销战略释 market positioning市场定位根据竞争者现有产品或品牌在细分市场上所处的位置和顾客对产品某些属性的重视程度，塑造出本企业产品或品牌塑造与众不同、印象鲜明的形象，并将这种形象准确、生动地传递给目标顾客群，使得该产品在细分市场上占有强有力的竞争位置。也称作竞争性定位。1972年由美国营销专家A.里斯（A.Ries）和J.特劳特（J.Trout）提出。
随便看	Beijing Mandarin Beijing Marathon Beijing Media Art Biennale Beijing Metallurgical Equipment Research Design Institute Co.，Ltd. Beijing military region Beijing Military Region Political Department Comrade-in-arms Drama Troupe of the CPLA Beijing Modern Dance Company Beijing Municipal Archives Beijing municipal office Beijing Museum of Natural History Beijing Music News Beijing Mutiny Beijing Nanhaizi Milu Park Museum Beijing Nanhaizi Park Beijing National Digital Publishing Base Beijing national earth observatory Beijing Network News Information Council Beijing News Radio Beijing News Supplement Beijing Nizao Beijing Normal University Beijing Normal University Library Beijing Normal University Press Beijing Northern Catholic Church Beijing oil painting research society

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