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信号发送理论
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信号发送理论
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信号发送理论
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signaling theory
信号发送理论
在非对称信息交易市场中,探讨拥有信息多的卖主如何通过发送关于其产品质量的信息以使买主愿意支付更高价格购买高质量产品、降低市场中逆向选择程度问题的理论。信号发送是市场上由信息较多一方提供信息给信息较少一方,从而形成市场交易机会的行为。
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