“传媒品牌管理”的概念、定义、翻译、参考文献-科学参考

单词	传媒品牌管理
释义	传媒品牌管理 Encyclopedia 文学传媒品牌管理释 media brand management传媒品牌管理狭义的传媒品牌管理仅是对已有的传媒品牌进行规划管理，使之在整个传媒组织的运作中起到良好的促进作用，不断提升传媒组织的竞争能力和品牌价值。广义的传媒品牌管理是指涵盖整个传媒品牌生命周期的管理。
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科学参考收录了854744条科技类词条，基本涵盖了常见科技类参考文献及英语词汇的翻译，是科学学习和研究的有利工具。