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事件公关
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事件公关
Encyclopedia
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【公关实务分支】
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event public relations
事件公关
指企业在真实与不损害公众利益的前提下,通过介入重大的社会活动、历史事件、体育比赛和国际博览会等,有计划地策划、组织、举办一系列活动,制造有“热点新闻”效应的事件,吸引媒体和社会公众的注意与兴趣,以达到提高社会知名度,塑造企业良好形象,最终促进产品或服务销售的目的。又称事件营销。
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