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business simulation
释义
business simulation
Encyclopedia
管理学
企业经营模拟
释
business simulation
企业经营模拟
用计算机技术模拟现实企业的市场竞争环境,通过组建虚拟的公司,在模拟的市场环境里展开各类市场竞争,进行经营决策的训练。又称企业战略模拟或企业竞争模拟。其主要目的是培养在变化多端的经营环境下,面对不同的竞争对手,正确制订企业战略决策,实现企业的战略目标的能力。
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