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strategic planning gap analysis
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strategic planning gap analysis
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管理学
竞争情报方法
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strategic planning gap analysis
战略计划缺口分析
通过对竞争对手现实绩效指标(主要为销售水平)与其预期绩效指标(主要为销售水平)之间的差距分析,获得竞争对手在扩展现有业务、进入相关业务、进入不相关业务等未来的战略与战术规划,进而获取竞争对手未来战略动向的方法。战略分析的主要方法之一。
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