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Social positioning marketing
释义
Social positioning marketing
Encyclopedia
管理学
电子商务营销
释
Social positioning marketing
社交定位营销
集广告、促销、公关、推广为一体的营销手段。是典型的整合营销行为,在精准定位的基础上展开,偏重于口碑效应的传播。社交网络带给人们生活的巨大变革,使用户通过社交网络联系朋友、维持关系、分享资讯、召集活动、促成消费。
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