“selective contact theory”的概念、定义、翻译、参考文献-科学参考

单词	selective contact theory
释义	selective contact theory Encyclopedia 文学传播受众理论释 selective contact theory选择性接触理论受众在参与大众传播活动的过程中，并非不加区别地对待任何媒介和内容，而是更倾向于接触与自己既有立场、观点、态度一致或接近的媒介或内容，而回避那些与自己既有倾向相左的媒介或内容。又称选择性接触假说（hypothesis of selective exposure）。
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