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selective contact theory
释义
selective contact theory
Encyclopedia
文学
传播受众理论
释
selective contact theory
选择性接触理论
受众在参与大众传播活动的过程中,并非不加区别地对待任何媒介和内容,而是更倾向于接触与自己既有立场、观点、态度一致或接近的媒介或内容,而回避那些与自己既有倾向相左的媒介或内容。又称选择性接触假说(hypothesis of selective exposure)。
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