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单词
Product Positioning
释义
Product Positioning
Encyclopedia
管理学
产品战略
释
Product Positioning
产品定位
产品在消费者心中与竞争对手的产品相比所具备的独特特征。是消费者感知、印象和感觉的复杂组合。是产品的价值主张。旨在为消费者创造差异化的价值,并能将这种价值主张清晰地、牢牢地根植在消费者心中。
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更新时间:2025/3/4 1:34:58