“Product Positioning”的概念、定义、翻译、参考文献-科学参考

单词	Product Positioning
释义	Product Positioning Encyclopedia 管理学产品战略释 Product Positioning产品定位产品在消费者心中与竞争对手的产品相比所具备的独特特征。是消费者感知、印象和感觉的复杂组合。是产品的价值主张。旨在为消费者创造差异化的价值，并能将这种价值主张清晰地、牢牢地根植在消费者心中。
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科学参考收录了854744条科技类词条，基本涵盖了常见科技类参考文献及英语词汇的翻译，是科学学习和研究的有利工具。