“product placement”的概念、定义、翻译、参考文献-科学参考

单词	product placement
释义	product placement Encyclopedia 艺术学（基本概念）释 product placement影视植入广告指将产品或品牌及其代表性的视听元素、具体服务内容等策略性地融入影视作品的情节或场景之中，从而达到营销的目的。
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